[00:00:00] Speaker A: This is the biggest bottleneck. And, and this is also one of the philosophies of Antonio. He will not work with third parties. So our biggest bottleneck for the time being is we want to create it all ourselves and we want to own it all ourselves up to our servers.
[00:00:18] Speaker B: Welcome to the AI Vantage, where modern leaders decode the future of tech. I'm Solomon Williams, founder of Solanox Solo.
So here there's no noise, no hype every week. Sometimes it's just me and sometimes it's the brightest minds in tech breaking down what it really takes to grow smarter with AI and automation. Let's dive in.
Welcome to the show. I'm your host, Saldan Williams. I have a special guest with us today, I have Ina Veras. She's the Vice President of Density6. Ina, thank you so much for being a guest on the show. Tell us a little bit about yourself, who you are.
[00:00:58] Speaker A: First of all, thank you for having me. It's an honor. So, yes, my name is Ine and I'm a mother of four. I'm Belgian, I live in France.
And yeah, I have kind of a very bumpy. But I have like a very broad background. So I in several companies to start off with. I studied Latin, Greek, I went to art school, did audio visual communications. Then it wasn't like now at the time it's like I wanted to do something in art, but it's like an artist or, you know, you are very lucky or you know, somebody. So it was. You didn't have the digital art stuff like now. And so I, I thought, well, let me study languages for a year. Uh, and then I can see. But you know, then I want to roll into the business and I did my three extra years in languages.
So what happened was I started actually off and I did trade school and I started off in, in a spin off of Fisna, Banksys. And so we grew very fast. We grew from four people to 75 people over a month. And this is where I already got like a, a bit of, you know, I could see what happened. And you are not ready to expand. So this is where it started. From there I rolled into bigger companies like Deloitte consulting. You had St. Jude Medical, that's like Abbott, that's Abbott. Now it's Abbott. And so I had the opportunity to work like in different departments. Sales, marketing, hr.
I also did customer services. I talked with the surgeons, I mean secretary or secretary of the board. So I knew all perspectives, what clients think, what is the bottleneck actually, what is occupying investors what is occupying the leadership? What is occupying employees? What do sales want, what marketing want? And it's all, you know, so from there I got actually my passion or automatically because I needed to coordinate everything. So I started streamlining things and so my, my passion or my aim, like seeing things, analyzing, creating workflows, like putting things out and I can go on, but this is, I'm, you know, I found the love of my life and so I went to France and I didn't need those skills anymore. So I started as an independent contractor 16 years ago. And it's not like now because then, you know, working, working from home online wasn't that big and easy 16 years ago. But I helped startups, especially in the medical field and there my skills were very needed because I knew a little bit of everything.
And so this is how I slowly rolled into AI because I needed like to do the work of three to four people and I needed to do it all alone. And then I had a field in the medical business and he introduced me to ChatGPT when it just came out like month after it came out and because he knew I also liked art and he wanted to help, you know, me out on the design of his books and his marketing. And so he taught mid journey. So I learned prompting little small prompts. I learned like prompting in mid journey and I got passionate about it. So I studied new like movie making skills and stuff like that.
This is how I rolled to AI. Actually it was very small but then to go further I went to a company where I worked on a project. I was outside but I was a CEO for that company and that, and there is where I met the CEO of Density6. So he was brought in, so we were like going to set up a call center and he once brought in to help us out with the setup of the AI system.
So and you know, when the project finished, he kind of took me on his way.
We worked very well. He became like my mentor.
He taught me everything else there is to go on AI like well, not everything else, he's a specialist but I mean he taught me not just like to type in some silly little prompt. So he really made me an expert at prompting and also how to program and how to teach your AI so that afterwards your AI can teach you.
So you know, he helped me to analyze AR architecture and everything and yeah, going from there.
And what was really the breaking point for me? Well, not the breaking point but where I really got deep into it is yes, setting up a game. So let me tell you something about density 6. Density 6.
We are actually an ecosystem. There is nothing you can't think of that we will not be doing. We will be doing precision medicine. Well, we will. We have the departments precision medicine, we have automotive, we have mobile, we have gaming, we have multimedia communications, we have agriculture, we have.
And the thing is everything will be AI that's in the whole structure. Don't want any more than 100 employees will be the max. So all those employees will have their own bots. So a employee is working for them. Because we believe that we don't want to work for the business, but on the business.
So we believe that it's way more effective 100 employees running 10,000 AI employees than like having a 10,000 DI employees like working all together in chaos. So streamline we work on.
They work for the business. This is our idea. So everything that we will develop it might take time but people so that 99% of our business can be automated.
So one of the products that's in the gaming. This is important for the story because this is how I rolled more and more into it is that Antonio, he asked me to website for a game that he's creating that is called Caramelis Mesh. And you can think of it like Candy Crush but with morals. Meaning you have levels and you know every level is a field and you can learn from there.
So it's actually kind of a journey with there through fun. And so we don't do ads or anything. So it's really.
It will be really huge. But anyway, he asked me for that to create a website and he.
I was used to WordPress things like that. I wasn't used to programming good prompt so sales copy and stuff like that. Yeah, I could do that. But then he asked some special effects and I was like looking to put in some plugins and it took me some time. And then I saw the little code and your but try. So I tried a button once to animate and then you had like pings and glitches and. And then I thought well okay, let me try more. And then I found out that of course there were certain words encoding. So I started learning the basics so that I would learn to know what to out so that in the end because you know they make it but it didn't look how I want it to look, you know. So I learned all that kind of stuff so that now I have like a prompt and a template that I can adapt to the branding so I know how to work. And I was like, you can be like A butterfly. You can have a sidekick and you can do and learn.
And which brings me to my children because I have four children between the ages of nine and 16 and I have like my little one, she is right next to me. She, she is nine years old, sees me of course working and designing and I all give them a bit of the love for art. And so well I taught her chatgpt and I'm just like chatgpt.
What should my turtle eat? Chat. Why is my rabbit doing this? And then you know, I told her that ask the questions even she's trying to find out some stuff and you know she learned out how to do things. So she's very independent. And then I have my older girls, they are afraid of AI. They don't want nothing to do with it. Revolution like in the 70s like they don't want to because in school they make them scared it will take their chalks and they're like why should I learn? No, I'm lucky that my children, they are very good students. But why should a mood will not be any work.
Why should I choose a direction I will take the easiest one. I don't know what I want to do for a job because that will not be a job for me anymore anyways.
All playing in their head and schools aren't helping. So really see like a big gap between the age group of 50 and 19. I think we have a generation like a four year puppet.
You know, we might some great leaders and some great creators because of that. And and I really believe in school education so that educate them on the eye of the school. I think really we need to and sensibilize that word sensible.
The teachers also to be careful what they say because they are like depressing our children and but what I try and teach them and this is a bit how I came to it when I explained to you is that you have don't have to learn at heart. You have to understand, you have to analyze and you have to be having a very large array of interests that you know what to ask or what exists. So if you, you really have to have an open mind, know what exists in the world, what do and just keep up with the latest trends so that you know what to ask your AI.
Yeah and this is a bit what I did with the coding and that brings me to another point. So Antonio partnered with a company that's called Smart Scale, that's a CRM system.
You know, I also do my business at the site still.
And so he came in, put in everything that had with AI with the integrations.
And so I started together with a colleague also helping out on workflows on funnels. And this is where I realized you can like, like I said, you can be part of horror having a sidekick, have 50 employees work for you. We have created systems with up to 100 AI employees for a small company.
That's why. And this is where I see the future. What makes me just like being a small entrepreneur myself or having done. Because now I'm like moving out of that. But is that we can, you know, we have automated the system that to 99% workload. And compared to the market, we are 95 above what most people do in CRM automation.
But that's also because we have like a very good strategy on linking, on tagging, on looping.
Yeah. So this is a bit about my story and how I rolled into it what I am doing.
And it's not only like putting the system in place, making a funnel, but thinking about thinking big. How do you link everything in your company?
So how do you tag? How do you make sure that no person falls through the cracks? So it's like loop engineering, AI loop, AI loop. And yeah, this is. Yeah, I rambled on. But this is a bit. I'm enthusiastic about it. I'm so grateful that I met Antonio. He's still teaching me, he's mentoring me and a world opened up like from somebody who came, who was an assistant, who.
Okay. And to management assistant at my own company. But I was still like organizing, coordinating and you know, through AI, I can like automate my business to work for density 6. And you know, I grew to be the vice president of density 6. So I mean there are no limits and especially whatever people. It's like for me it's like America, the land of. What is it? The land of Lord, your promise is the promised land. Yeah, well, AI is a promised land for at least four years, four to five years to come for small businesses, people that don't want to throw themselves in there because they don't have the money. Now for a little money, you can have yourself lots of employees and do what you otherwise couldn't do. So I would say go.
That's my.
[00:15:06] Speaker B: No, this, this is great. No, I, I love the story. And then, you know, you mentioned on a key. On a.
A wide array of topics that I think is really important is that, you know, with you having to transition, if you said you've worked from sales, you've worked from all different parts and you've kind of Rolled that in as you being a consultant from you being now as a vice president for the Density six, you've had great mentors like what now with the help of like AI and this automation side, what have you felt that has worked for Disney 6? And you being now as an executive and you having to think more as a visionary on that side, what, how do you go about that? What? Because I know you've said you've learned more of the promptings of how to go about. How do you, I would say utilize AI now at this, at this full leadership level to get to the goals that density 6 has for itself.
[00:16:03] Speaker A: Yes. So like I said, within the workforce it's very important that you have like your company culture set up and that you really specify how you want to work together. Because if you only as a one person are going to apply and work, it will not be of any benefit to your company. So what we do is we teach everybody in our company how to work with AI and how to get the best out of it. So we will be interacting with each other saying okay, I found this, can we make a bot? That's also what we do is like we have like a certain manual. So we create a bot, we feed all the information in it so that we can quickly ask questions on strategies so that for example if you have a meeting, you have to go to a client, you have to take a budget, you have everything in your but on a certain subject and you can extract information and numbers that are from your company so that you, you know, you don't get like a general ChatGPT answer saying like do this that you have an your number. So sometimes like we apply for patents, government grants, so you have to fill out a whole lot of documents. So feeding everything from your numbers, from your projections in to those systems will just help you quickly get the information that you need for every kind of topic and discussion. So I'm more like on the strategy level.
So it's not really in that part of the business day to day work. So yeah, still do some marketing and stuff like because I enjoy it and I love to create pictures and stuff I like to do myself. So of course there I do like general well specialized prompts and like for video prompting and stuff like that. But otherwise it's just like a question of having everybody using like creating a bot for something and then everybody uses that bot. That bot will train and train and train. It's like I said, train the AI so that the AI can train you and help you. And this is actually the strategy and yeah, making sure everything of course is up to date and you have the correct number, so then you have the correct output.
[00:18:35] Speaker B: So you know, with fit, I think that that's sometimes where it's sometimes difficult on how to properly train the AI models. So how do you train, how would you go about from learning on the side and from your experience how you train the models to be able to get the, the algorithm, the AI to help you get the answers you need to help you along.
[00:19:00] Speaker A: The first part is there are three parts of it. One is like we take for example the ChatGPT bots.
So our CEO also created his own. But like I myself, I would take the ChatGPT bot and I would feed all the information in there. Like you create my own bot, feed all my.
You have the annual reports, you have the marketing reports, you have the sales reports, you feed everything in there. And then it's a question of prompting at that point you have certain prompts to fine tune your prompts until they give you the result that you want and you will always reuse that prompt prompt. And so that's like you say it's difficult but that's what takes time is like the prompt that gets you the information out of it. So you feed of course with all possible things that you might have that everything that's that subject that's related to your company you put in there and then it's prompting. It's like I said, Antonio is a specialist and that he was five years ahead of when the AI came out. So he was already in there so five years before us at GPT. So yeah, you know he teaches us little, little secret.
Yeah yeah.
[00:20:28] Speaker B: And this is great on the side. So with that being said with the inputting of the data and so forth, I know we had on the side what for density 6 because you've worked in many capacities from the, the gaming sphere to on the medical. Like what are some things that you have at Stid City 6 is working on or goals that it has for this next six months, 12 months that you're. That you're kind of overseeing that you're help building on it that you would like audiences to know on that side?
[00:20:56] Speaker A: Well we are working the departments that we are working on especially like the gaming that the game that is coming out.
So we are really projecting that to be like billion dollar output. So we are not really seeing it small. So this is taking a lot of our energy for design being. And the other part that we are really working or looking to expand is solar, but like mobile screens. Solar mobile screens and things like that. So that we can recharge mobile and electronics to solar power energy with screens that then. And stuff like that. So this is really what we are working on.
Yeah. For the near future. Those are the departments that you are expanding behind the scenes. All other departments are also researching and working. But this is something that we really are looking to push through short term.
[00:21:58] Speaker B: So with that with you having to build on these sides, what are. What have you seen that have been, I would say bottlenecks on the site that you're resolving now that you'd like to see to get to that goal for that six to 12 months that you've seen.
[00:22:14] Speaker A: What you would say bottleneck is that you are sometimes dependent of other systems. That's a big problem. Biggest bottleneck. Especially in.
Yeah. In the online industry. I mean you want to build something, you want to automate something, but then you need a webhook, then you need another AI company, then you need an AWS platform. Yeah. I mean this is the biggest bottleneck. And this is also one of the philosophies of Antonio. He will not work with parties. So our biggest bottleneck for the time being is we want to create it all ourself and we want to own it all ourselves up to our servers. So this is where we are also looking really into getting.
I'm. I'm looking for the English words of your sub. Substantial.
You need the money from government or like you see like grants.
[00:23:18] Speaker B: That's good. Yes. Oxcalatroo.
[00:23:20] Speaker A: Yeah.
[00:23:21] Speaker B: Yeah, I see.
[00:23:22] Speaker A: So because we want it to be all in house. And yeah, that's bottleneck. That's not only related of course to AI the big part because we want everything to have on our own server, like I said.
And then that's of course a huge cost. That's.
And yeah, you have to have cloud specialists and that's a. Actually that's the biggest bottle. Not connect. Yeah.
[00:23:49] Speaker B: So on that side, you know, with your, you know, because as you said, I think that's a lot of times of what others is now with you going on to the online space, especially with AI models and so forth. If you want to build your own, if you have. You need to. It's this caveat is having to find the right people that have the. The key, you know, specialties, the talents to be able to kind of work through. And then also on top of that you're having to house this much amount of data and so forth and having all these tokens being passed through on the automation. So you know, with that, with Density six and then yours as a, as a leader, how do you go about on the scaling of, you know, for density six? Because you're trying, you're reaching through on these goals, you know, taking into account from your experience, as you said, as being independent on the other contracts that you've done on the side. How do you implement that now as a leader and inputting and kind of getting the outputs that you're looking for, those tangible, we would say low hanging fruit. Does that make sense?
[00:25:00] Speaker A: Yeah, it does make sense. Well, coordinating internally, it's like um, you have to really sensibilize again. The people teach them that, you know, like just everybody doesn't start like their own little Excel sheet, you know.
So what we are doing is we are and that's almost finalized. We are setting up our own.
It's not really a CRM, it's also a CRM system but it's like internal. And so it's not really a client management system that we will be having a system where everybody is connected, can work on projects. So a bit like a slack. They can go on their socials, they can play a game, but everything will be interlinked. It's not that it will be monitored, that's not the idea. But it's already a revolution like to clock into one system again where people go from there. Like it would be like your own sharepoint but like way more animated with way more functions so that people already directly are moved into the good environment where it would be simple that they just click on their followers would be like a game for them to go to the right place to incentivize them to fill out the correct document.
Things like that, that's internally already. And then you know, don't look into a system that can.
Let's say you need 100 users.
You take something or you make something that can have 10,000 users. I mean a hundred, that's too small. If you don't want to go a hundred, we need to have the possibility like to cop it for somebody need a thousand or something. So really think babe, we are gonna get bigger than Apple. You know we are.
[00:26:58] Speaker B: Yeah. I love that side. I love the, on the scale of it, you know the, one of the, the key points is that you know, with that being said on the scaling and what you're having on the side, what would you say if you have like a magic wand, if you had it to where, you know, if you could remove any bottom to help scale on the density 6 side, what would you do? What would you implement to help it to get to that billion dollar side that you're really shooting for on the ambition?
[00:27:31] Speaker A: Yeah, for me the, the biggest problem, like I said, it's like if I had a magic wand there would be no third party. Then everybody would, you know, get the same chance to build out the same, you know, you wouldn't have like those titles that can manipulate and dominate that would be out.
Everybody should have access to the, the same systems and yeah the same privileges so that everybody can build out and make.
Let the geniuses win.
Not the biggest company. So yeah, yeah, I love that.
[00:28:10] Speaker B: And then on the side, you know, like where would if our audience wanted to learn more about Density's journey and then Density six and wanted to know, understand like what you all do and wanted to, you know, get in contact, how would they find you? How can I know more?
[00:28:25] Speaker A: Well, you, we have our LinkedIn pages of course and then we have the website density6.com. Now that being said, we are kind of secretive so you can look into the website and you can find out a little bit of stuff about us but we are going to fly in with a big bang.
So yeah, it's a bit secretive.
It's like a bit on purpose as well and otherwise just like contact me or CEO if you want to find out more, if you want information and myself as well as him, we would help out and yeah Jax and see how he can help you out and how you get us out.
[00:29:15] Speaker B: Yeah, I love it. No Ina, thank you so much for coming onto the show. Just on you explaining, just on the journey that you have and then the big goals that we have for density 6. I know the Onyx is going to be able to really look forward to and really see what you'd have in store for us all. So thanks so much for tuning into the show. We'll see you all next time. Take care.
[00:29:40] Speaker A: You're welcome. Bye.
[00:29:43] Speaker B: Thanks for tuning in to the AI advantage. This episode sparked an idea shared with your network.
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